Who is the person you think of when you hear the brand Apple? If it’s Steve Jobs, well yes, plenty of people think so too, and for a good reason.
steve Jobs is the perfect example of epitomizing a brand. He does not merely embody the brand values, but rather the entire brand has molded itself into becoming steve Jobs – cool, creative, out-of-the-box, and forward-thinking. Once cannot describe Apple without simultenously describing Steve Jobs.